Tournament 12 Sep 2018

Jaguar new driving force behind the ASB Classic

by Rhonda Karl
Jaguar new driving force behind the ASB Classic

Part of a trio of key announcements made last week, ASB Classic organisers have confirmed that Jaguar will be bringing a new style of power to the tournament after being announced as Official Vehicle of the ASB Classic.

The new long-term deal will see the ASB Classic and Jaguar working closely to bring New Zealand’s premium entertainment event to life.

“We are very excited to welcome Jaguar to our family of sponsors at the ASB Classic.  Like us, they have won global awards for best in class a number of times in recent years and I think the brand perfectly aligns to ours.  Power, performance and that unmistakable elegance of Jaguar.  Auckland traffic hasn’t been so bad of late!”said ASB Classic Tournament Director Karl Budge. 

Steve Kenchington, Jaguar NZ General Manager said the team at Jaguar were excited to come on board with one of New Zealand’s most prestigious sporting and social events. Jaguar have been a key sponsor of Wimbledon since 2015 and the new partnership is proving to be the perfect fit for both brands.

“We are proud to say the 2019 ASB Classic will be brought to you by Jaguar; and as a partner we will be looking at ways to share insights learned from our association with Wimbledon - a championship tournament which hosts nearly half a million people annually and, brings a new level of excitement to the Auckland event in the new year” said Kenchington

“The team at Jaguar NZ is incredibly enthusiastic about picking up the mantle of official vehicle partner and providing a meaningful contribution to the development of New Zealand tennis on the world stage” said Kenchington.

With a majority of sessions selling out each year, fans are encouraged to register their interest at and secure their access to the exclusive ticket pre-sale window which opens Friday 7 September. Tickets go on sale to the general public at 9am, Wednesday 19 September.

Tickets to the 2019 ASB Classic are currently available via pre-sale window and will go on sale to the general public at 9am, Wednesday 19 September. Tickets are available for purchase through Ticketek either via, over the phone on (09 307 5058) or in person at one of the agencies listed on the Ticketek website.