Latest 16 Dec 2015

‘THE SERVE’ entertainment live site launches in grand slam style at the ASB Classic

‘THE SERVE’ entertainment live site launches in grand slam style at the ASB Classic

In celebration of winning major award ‘World’s Best Fan Experience’ two years in a row at the ATP Awards, The ASB Classic is set to wow the senses for another year with the launch of ‘The Serve’ – the brand new entertainment live site at the ASB Tennis Arena.

With tickets nearly sold out, the larger-than-life zone will be nestled under the trees on Domain Drive, delivering world-class hospitality. It will be the new stage where tennis, music, fashion and food collide to become the ultimate social hub at the ASB Classic this summer. A not to be missed line-up of artists will collaborate on stage from the 4th to 16th January, including renowned New Zealand musicians like Sam Trevethick and Pdigsss of The Peacekeepers, Scott Towers and MC Slave (aka Mark Williams) of Fat Freddy’s Drop and Isaac Aesili of Latin Aotearoa - with more acts to be announced.

For Aucklanders heading back to work, it’s the perfect place to knock off early, grab a Heineken at the visually impressive Heineken Light Bar or a cheeky tipple or two from the SOHO wine bar. Fans can be the first to eat from top culinary institutions like the The Grill by Sean Connolly and the Kapiti Orchard Parlour, and watch some of the world’s best tennis players in action on panoramic screens.

In addition to the world-class talent on and off the court, New Zealand’s leading designer Juliette Hogan will host the first all white ‘Ladies That Lunch’ event, presented by Kapiti on Friday 8 January, women’s semi finals day. Guests will be treated to a 4-course degustation menu, designed by Juliette and served on-court with star players announced to make a surprise visit. At $159 per person, tickets are limited at 70 seats and can be purchased by emailing Julie Coney at


The partnership with SKYCITY is now in its third year and will be serving top culinary talent, ensuring there won’t be a disappointed taste bud in the house. Throughout the venue, guests can treat themselves to a plethora of dishes curated by top chefs, with the most exciting addition of an Oyster and Clam Bar including delights like half shell Clevedon coast oysters on salt ice served with brown bread, lemon & Tabasco.


Also, the ever-popular Moët & Chandon Champagne Lounge returns to the ASB Classic and invites spectators to enjoy a flute of champagne and some of the bespoke food matches created for the lounge. In addition to the excitement guests can catch on-court from the lounge, Moët & Chandon, thanks to their friends at Naveya & Sloane, are providing the opportunity to win a bespoke champagne diamond ring worth $20,000 during the tournament. Simply by purchasing a flute at the Moët & Chandon lounge at the ASB Classic, patrons can go in the draw to win the champagne ring. The only other person in the world who will have this bespoke ring is tennis star Ana Ivanovic, who will be gifted the ring to enjoy for the tournament and beyond.

Over the years, crowd numbers continue to significantly increase, positioning New Zealand as leaders in the tennis world and marking another remarkable year of world-class action on and off court.

“We are really excited about ‘The Serve’. We’ve created the best fan experience for the last two years and this new precinct is going to take it to new heights. To have iconic Kiwi musicians, some of the best food Auckland has to offer and a collaboration with leading New Zealand designer makes for a pretty great space to ease back into the new-year,” says Karl Budge Tournament Director.

The 2016 ASB Classic will offer a brand new experience for tennis fans, celebrating world-class men’s and women’s tennis on the local stage. Ground passes can be purchased from $10 at Ticketek to access ‘The Serve’.